This document outlines all of the agreed upon parameters and expectations for a particular product launch. This would be a living document, where all members of leadership agree on the initial target market definition, positioning and KPIs. As the project progresses, a communications strategy, launch plan, ICP (if not already developed) and a GTM narrative are included. This becomes the source of truth for any launch.
Tiered Launch
This scorecard defines different launch readiness tiers and which specific strategies, communications and activities are required at each level.
Erin C. Kennedy 