Product Marketing leader specializing in B2B SaaS, cybersecurity and high-growth GTM execution.

Experienced scaling PMM functions during growth phases, building competitive programs from the ground up, maintaining core support for SMB/MM sales while driving enterprise sales enablement. Deep expertise in agentic AI security ecosystems, platformization strategy, and quantified value positioning for technical buyers. Customer-obsessed and passionate about storytelling.

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Positioning & Messaging

From buyer insight to differentiated story. I build value-first positioning grounded in what your buyers actually care about, then translate it into messaging that sticks with sellers, partners, and customers. Backed by data.

Sales Enablement

Positioning only works if sellers use it. I build enablement tools, like playbooks, battlecards, value messaging guides, and demo narratives, that give revenue teams a clear, confident story in every conversation.

GTM & Product Launch

End-to-end launch ownership, from early product strategy through market readiness. I’ve led GTM programs that covered full buyer journeys, aligned cross-functional teams, and delivered results — pipeline generated, attach rates improved, categories defined.

Contact

Please reach out should you have any questions. I look forward to hearing from you.

Mail: hello@erinckennedy.com

LinkedIn: www.linkedin.com/in/erinckennedy