It finally happened. I went to a StoryBrand Workshop! I had the pleasure of experiencing presentations from Donald Miller, JJ Peterson, and Koula Callahan. They did a great job diving deeper into the process that I’ve studied for the past year.
I really wanted to focus on simplified messaging to help get everyone on the same page at CyberMaxx. Step by step, we eagerly worked through each section of the StoryBrand framework along with our certified coaches who made sure we were doing it right and staying on track.
CyberMaxx has already put in a lot of work on the steps of the script. Most of the components are sprinkled throughout print assets and the website. Many of the main objectives of StoryBrand are already implemented, so I was VERY LUCKY to have a great starting point.
Because of this, about halfway through Day 1 the person sitting next to me asked how long I’ve worked at CyberMaxx, in which I replied, “Well, I just started a couple of weeks ago.” She was super surprised and said, “I would have never known! You sound like you know exactly what you are talking about.” Ha! Always say it with confidence! 😉
Another stroke of luck is that this neighbor is also a fellow technology marketer in the healthcare space! We were able to brainstorm together and bounce ideas off of each other. To top it all off, our coach, Curt, was great.
Once the script was complete and we toasted ourselves with bourbon lollipops, we started in on the sales funnel and implementation of the script. We worked on the one-liner/elevator pitch, which I’ve already refined several times after trying it out on an Account Exec and Engineer.
It was two grueling days. I came home exhausted each night, secretly jealous of the people who came from out of town and didn’t have to go home to cook dinner and wrangle children, but it was worth it!
Clarify your message, y’all. If you confuse, you lose! https://storybrand.com/
Erin C. Kennedy 