I’m incredibly excited to share with you “Building a StoryBrand” by Donald Miller. This makes my third time through and I’m confident it can help any company with any communications, branding or messaging. It WILL get your customers to listen! 📣
Donald Miller uses storytelling as his process for guiding marketers to CLEAR and CONCISE messaging. The main objective of “Building a StoryBrand” is to clarify your message so your customers understand what you have to offer.
“If you confuse, you lose.”
Donald Miller helps thousands of businesses clarify their marketing, and in turn those businesses have grown. He’s the CEO of StoryBrand, hosts a podcast and has written several books. Even better, he lives in my town, Nashville, where I hope to attend my first workshop!
“Building a StoryBrand” walks through a framework to create a repeatable, simple and relevant communications program, whether it is an elevator pitch, a speech, or copy on a website. Customers want a brand that helps them survive and an easy to understand message is crucial to that survival. (Think “fight or flight”)
The other most disruptive paradigm shift in Miller’s method is its focus on the customer as the hero, not the brand. I. LOVE. THIS. The story is not about your brand or your company, and truthfully, the customer doesn’t care about your story. It doesn’t tell them why they need your product to survive.
“…the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.”
Using his StoryBrand 7-part Framework (SB7), you will be able to identify and define your customer and their problems while guiding them through the decision making process so that they will be successful in achieving their goals and transforming their identity. You establish your brand as the authority to gain their trust and guide them to success. And if that wasn’t enough golden goodness, he also provides a roadmap for implementing this framework into your business in 5 easy steps.
This process is so simple, so easy to follow, it almost seems too good to be true. It just makes TOO much sense! If you think about the scripts for the most successful and entertaining movies, they all follow the same exact plot. Storytelling is ingrained in the human psyche and is as old as time itself, of course, this approach works.
Do your business a favor and pick up a copy of “Building a StoryBrand” right now. And maybe I’ll see you at one of the StoryBrand workshops in Nashville!
Erin C. Kennedy 