At the risk of being that cliché person posting about how something personal taught me a professional lesson (like how rolling my ankle and falling into the pool taught me how to be a better leader, or how my dog throwing up on the carpet taught me the key to faster sales cycles,) I’m goingContinue reading “Congrats! You’ve Just Been Nurtured (And It Feels Super Gross)”
Tag Archives: marketing
Wrong Story, Wrong Person, Wrong Time
Maybe it’s this job hunt, or maybe, more likely, it’s my PMM brain in overdrive, but this sales outreach made me feel some kind of way. For over a month, I’ve been in this automated LinkedIn cadence and haven’t responded. Until today. The product? An ABM service. The irony? A 3-second glance at my profileContinue reading “Wrong Story, Wrong Person, Wrong Time”
“Building a StoryBrand” – Donald Miller
I’m incredibly excited to share with you “Building a StoryBrand” by Donald Miller. This makes my third time through and I’m confident it can help any company with any communications, branding or messaging. It WILL get your customers to listen! 📣 Donald Miller uses storytelling as his process for guiding marketers to CLEAR and CONCISEContinue reading ““Building a StoryBrand” – Donald Miller”
“The Agile Marketer” – Roland Smart
Have you ever read something and shouted out loud, “That’s what I’ve been saying!”? For me, I had one of those moments while sitting in a quiet, cigarette-reeked waiting room full of already anxious patients — sorry guys. I’m a pretty vocal person, so when someone matches my sentiment, I can’t help but get excited.Continue reading ““The Agile Marketer” – Roland Smart”
Erin C. Kennedy 